What's Trending

• Beauty and Personal Care continues to grow for both urban and rural consumers.

• An increase in Gender specific products – with high growth in Men’s grooming and products specific for teenagers and kids.

• New Interactive/Promotional launches and Celebrity Endorsements are increasing in an effort to stand out within the growing competitive landcape.

• Online retailing shows promising signs of growth.

• Well established brands continue to venture into new segments with a focus on brand extension.

• Innovation and New Claims are helping to differentiate products in the growing market.